every day analytics for accountability in digital advertising

it may be analytics, but let's just keep it simple. in a media landscape where analytics offerings are popping up left and right, increasing analytical complexity for the sake of differentiation can paralyze even the best intentions. here let's just break down our thoughts on digital analytics for the every day analyst so that together we increase our marketing effectiveness through data driven strategy.

Saturday, September 17, 2011

beautiful infographic

found this in adage this week.  love the visualization.  one of the criticisms was that radio pm drive was combined with tv prime access.  my current professional role is evolving, and i am expanding into traditional media, so i have some work to do on forming my opinion on this criticism. 

see the article here: http://adage.com/article/adagestat/infographic-generational-media-usage-time-day/229831/

Posted by devon lorraine ... at 3:22 PM
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